Featured White Paper
Maximizing Data Quality to Build Quality Customer Relationships
Provides insight into the strategies and technologies that can help you get the most from your customer-facing systems.
Featured Case Study
ABN AMRO Global Banking Group: Delivering Highly Personalized Letters
Group 1’s DOC1® solution helps ABN AMRO create an infrastructure to quickly and flexibly generate and control its document output.
360° Targeting
Identify your high-potential marketing opportunities.
The combination of company mergers, acquisitions and a host of legacy databases creates an environment where customer data, demographics and behaviors may be housed under different formats, in different systems. As a result, many financial services marketers do not have the “single customer view” required to cross-sell and upsell other products.
Advanced data quality tools make it possible to standardize, consolidate and model customer data, so you can target efforts far more effectively.
Execute smarter, more efficient marketing.
Pitney Bowes Group 1 Software allows you to aggregate, cleanse and manipulate customer and prospect-centric data — so you can map products to customer segments, cross-sell new services and select individuals and households for marketing efforts based on true customer intelligence. With Pitney Bowes, you can manage it all through a single user interface.
- Target based on buying behavior and demographics
- Sophisticated name and address matching
- Advanced selection logic using multiple criteria
- User-defined data manipulation
- View extracts and modify criteria before list pulls
- Detailed statistical reporting
Take advantage of our Data Integration and Customer Data Quality solutions today so you can sell more products to more people.