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Professional Services
Major mailers in the United States often experience the difficulty of dealing with large quantities of undeliverable or misapplied mail. Furthermore, recent and future postal rate increases impact our clients’ profitability immediately and directly.
While at first blush this may seem like an unavoidable effect of the mailing process, return mail can reach into the millions of pieces returned per month. Some large volume mailers suffer costs that exceed $10 million per year in direct return mail costs. Additional costs would include the indirect impacts of returned mail processing, call center, customer service, and lost opportunity costs.
Returned undeliverable mail is a symptom of poor data management practices in the Customer Communication Management (CCM) process. Professional Services offer a Mailing Efficiency Assessment to identify possible root causes of returned, redundant or misapplied customer communications, and proposes a high level strategy for quantifying the benefits of improved Customer Communications productivity.
We have found that a significant portion of mailing inefficiency is rooted in poor data integration and/or data quality. Considering this relationship, an MEA scope is defined by a business’ Customer Communication Management process and can include all points from data capture to mail or web presentation. The three typical concentrations include
- Data Integration/Data Quality
- Message Creation and Management
- Production and Distribution
Learn more about our approach to Professional Services.