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Marketing Has the Right NOT to Remain Silent

Recent statistics illustrate a staggering volume of interactions initiated by companies to customers: 91.5 billion pieces of direct mail are sent yearly, 19 billion outbound telemarketing calls are placed monthly and 1.5 billion spam emails are blocked daily. Aggravated and inundated, customers are demanding that businesses reassess the channels they use and how they use them, a backlash that has spurred national legislation such as the CAN-SPAM act and the U.S. Do–Not–Call registry.

But Marketing doesn't have to remain silent. Instead of crafting new and more messages, the most enterprising firms are re-engineering the flow of customer communications, on the customers' terms, with an eye toward building more profitable, loyal customer relationships.

Customer relationships are today's business currency and strongest asset. Capitalizing on this asset through relevant communications means building the long-term customer equity that propels profitability. More than ever, companies that modify processes and communications to cater to customer expectations will emerge as market leaders.

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Solutions

* Group 1 CCM helps organizations create and manage personalized communications. Please indicate which of the following you’re most interested in (check all that apply).

Consolidating data from multiple sources Enriching customer data with demographic and geographic information Using analytics to drive churn reduction and cross-selling campaigns Creating variable direct mail, personalized correspondence, etc. Adding targeted, relevant marketing messages to bills and statements Delivering multi-channel communications

Time Frame

* When do you anticipate having an active, budgeted project?

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More Information About CCM?

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