Brittany Ferries Pre-Journey Checklist Email
For Brittany Ferries, Europe’s foremost ferry company and operator of self-guided tours, Group 1’s DOC1 creates an email travel reminder and cross sell messages for its customers. Personalized messages are created in a single design environment from the data and specific customer profiles currently in Brittany Ferries systems, to provide the required level of customer service and take advantage of cross sell opportunities.
Variable Content State 2
This page shows alternate content based on different customer purchase conditions.
*Purchase Conditions: “Day Sailing”, “Has Cabin” and “Has Insurance.”
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Zooming and Panning
Select a zoom level by clicking one of the top buttons labeled "Full Page", "Page Width" or "Detail Zoom." The "Page Width" and "Detail Zoom" options allow the sample document to be panned, enabling a closer view of specific areas you may be interested in.
Interactive Call Outs
Important areas on the sample documents are identified with a colored border. Clicking this rectangle shows the description of this area in the call out description area to the right. You may also click the title of the call out in the call out description area do itentify that section on the document. The page will move to show this location in the "Page Width" and "Detail Zoom" view settings.
- Different Embedded Image
- A different route image is displayed based on this customer's specific sailing route destination.
- Personalized Content
- The confirmation message content varies based on purchase conditions. In this case the customer already has a cabin and has purchased insurance. The content areas are used to promote other offers or services.
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- Company:
- Brittany Ferries
- Type:
- Industry:
- Travel Services
- Tags:
- bill
- color
- invoice
- redesign
- transpromo