Content Author — Setting the Stage for Customer-Focused Messages
To keep pace with expanding market opportunities, changing legal requirements, and growing customer expectations, today's companies need to move fast – and put their customer communications to good use. Creating dynamic customer documents and embedding targeted messages in statements is a highly effective approach. For many, though, generating these types of communications requires extensive coordination with IT, time-consuming review cycles, and lengthy testing cycles, which dramatically delay the rollout of new customer messages.
Enter Content Author — the fast, easy way to create dynamic messages and extend the capabilities of your DOC1 environment. Content Author provides the ability to create and manage customer-focused messages for promoting offers or updating terms and conditions without impacting the underlying document design. Email-based review capabilities ensure that all business units can monitor and approve new message content, then, when ready to publish, the new content is ready to use with your DOC1 production environment within minutes. Users from a variety of business areas can quickly develop messages and manage overall messaging projects with greater efficiency — at anytime, from anywhere. With message editing, review, and approval taking place within a standard web browser, you can distribute this powerful functionality to users across your organization. No software pre-installs required.
Content Author's highly user-friendly interface keeps you in control of messaging, white space use, workflow, timeframes, content, and priorities. Customer bills and account statements provide prime real estate for your most important messages and promotions. Embed personalized, intelligent, eye-catching content to significantly increase marketing opportunities, while minimizing mailing costs. Create one-to-one messages with colorful graphics in minutes, using data selection criteria gleaned from a variety of sources.
Messages are housed in a server-based library, so you can author and review messages remotely as well as share messages in your domain. Creating and storing message content separately helps maintain the integrity of your underlying document applications. Now it's much easier to adjust message content and selection logic on a daily, weekly, or monthly basis without having to recompile your core application.
Flexible message priority settings allow you to rank message importance, which helps when two messages are destined for the same document, and there's room for only one. This feature helps minimize postage and paper usage. For example, ensure all mandatory/regulatory messages are included, while only adding optional messages as space permits, without bumping the document up to the next postal weight class.
Get more information on Content Author or contact Group 1 at 1-888-413-6763.