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Nielsen Turns to Group 1 to Deliver TV Ratings-Related Communications
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Nielsen Media Research provides paper-viewing diaries to randomly selected households in over 200 local television markets nationwide. Mailing efficiency software is critical to providing the on-time, accurate and cost effective delivery of millions of mail pieces each year.
The Challenges
Provide Real-time Address Validation
Nielsen's call center agents talk to households during the enrollment process. During these dialogues, it is important to verify address information while interacting with the new "Nielsen family."
Maximize Postal Savings
Nielsen mails millions of pieces each year -- in many different shapes and weights. The organization is eligible for a variety of postal discounts, so it required technology that could enable it to take advantage of these substantial cost savings.
The Solution
Mailing Efficiency Technology
Our direct marketing solutions were deployed to provide postal presort as well as both real-time and batch address correction and verification.
The Benefits
Highly Accurate Address Information
Using Group 1's CODE-1 Plus, over 98% of Nielsen's address records are cleansed and enhanced with a ZIP+4 Code on the first pass of the data. Nielsen now has a high degree of certainty that its important communications will reach intended recipients in a timely manner.
Maximized Postal Discounts
Nielsen's mailings qualify for multiple discounts using Group 1's MailStream Plus presort solution. With this technology, Nielsen is able to save $75,000 during each of its seven annual sweeps period.
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