"Customer Communication Management (CCM)"
Customer Communication Management (CCM) is a set of activities that include everything from billing to direct mail marketing to e-marketing to electronic bill presentment and payment to customer call center operations. In order to achieve total communication intelligence, these activities must be integrated with the business processes they connect with, no matter how disparate they may seem.
Customer Communication Management solutions span from database to delivery, enabling the improvement of profitability, the increase of effectiveness, and the strengthening of customer relationships.
The three areas of CCM are:
Customer Intelligence
Helps to increase customer satisfaction, improve retention, assess risk, and realize significant savings by making data more accessible, more flexible, and more versatile.
Production Intelligence
Helps to increase the productivity of people and technology, gain efficiencies in all operational aspects, and produce more effective customer communications.
Channel Intelligence
Helps to improve service delivery, lower costs, reduce customer churn, and increase revenues.
More Information
For more information about Customer Communication Management, visit our CCM section