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Data Quality Management Considerations in Master Data Management Structures
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In today’s business environment, mergers and acquisitions, data sharing, and global market presence are commonplace. To be successful, companies must not only gain control of, but must drastically improve their customer data. To do this, companies must implement and enforce enterprise-wide Master Data Management solutions.
Master Data Management
Master Data Management (MDM) is a process for effectively creating a complete data context view in medium to large distributed data environments. MDM may be accompanied by Customer Data Integration (CDI) systems that provide a simplified access layer to corporate applications. The interplay between MDM and CDI provides system architects the facilities to ensure the operational contiguity of data. More simply put, the ability to understand the transactional context between a corporation and its customers.
Customer Intelligence, Channel Intelligence, Production Intelligence
Fully implemented MDM is an important feature of Customer Communication Management (CCM). CCM data is broadly categorized into three major groups:
- Customer Intelligence manages customer data more effectively.
- Channel Intelligence breaks down delivery channel barriers for more consistent communication.
- Production Intelligence transforms data for more effective message delivery.
Customer Communication Management Master Data Management describes the integration of structured customer data, unstructured content, customer emails, documents, or messages, and structured production control data.
Customer Data Quality Platform
Our Customer Data Quality Platform (CDQP) is the principal enterprise data quality solution. It is the culmination of a three year research and development effort to build the best-in-class data quality engine.
Enterprise-Wide Information Sharing
While gathering and storing vast amounts of customer data is a worthy task, it is more important to properly combine, manage, and share this information within the company and across the enterprise. Master Data Management provides the means to successfully and consistently store and share this information across diverse systems, thereby ensuring a properly managed and centralized corporate data structure.
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Group 1 Software presents a white paper about the continued intransigence of corporate data quality problems and how such data quality issues can be resolved within the Master Data Management (MDM) and Customer Data Integration (CDI) implementation context.
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