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Global Services Provider Maritz, Inc. Turns to Group 1 For Direct Marketing Effectiveness
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Maritz, Inc. deals with tens of millions of customer records each year, providing services to some of the world's largest corporations - so customer information is its lifeblood. In a competitive, services-oriented industry, Maritz must ensure the quality of this most strategic corporate resource.
The Challenges
Enrich Data With Geographic Intelligence
Many of Maritz's customers include the world's largest auto manufacturers. These companies look to Maritz to direct consumers to their closest dealerships or service points.
Identify and Consolidate Duplicate Records
Maritz handles a wide variety of data supplied by its clients as well as other external parties. It is crucial that Maritz takes measures to identify and eliminate duplicate records to minimize wasted direct mail production and postage costs.
Stand Out From the Competition
As a provider of outside services, Maritz must also provide a broad range of services to its customers - and deliver them with optimal service and support.
The Solution
Direct Marketing Software
Our direct marketing software were help Maritz meet its demand for high performance and a broad range of functionality on platforms including the Mainframe.
The Benefits
Geographic Intelligence
Maritz uses Group 1's geographic enrichment technology to direct consumers to service and retail locations. When consumers call into Maritz or access this functionality over the Web, the product is accessed in real-time and a latitude/longitude is appended to the consumer's address to find the most convenient service outlets.
Consolidated Customer and Prospect Information
Using the Group 1 technology, Maritz identifies and eliminates duplicate records to enhance the direct marketing process. In addition, by mailing each consumer only a single mail piece, Maritz cuts down on wasted production and postage costs.
Enhanced Market Appeal and Improved Customer Service
Maritz believes Group 1's "industry standard" technologies has made the organization "more appealing in the marketplace." Additionally, the organization can provide more timely service to its customers by keeping the direct mail function in-house.
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