FineTune Data™ Features and Benefits
Ultra-Accurate Address Correction
FineTune Data™ updates vital customer information using a high-integrity name-to-address parsing and matching algorithm. With its sophisticated and unique address validation and correction, FineTune Data™:
- Identifies and corrects names, personal titles, address information and customer move data.
- Verifies and appends atypical names, including nicknames, hyphenated last names and personal name suffixes such as DDS, MD and Jr.
- Validates and corrects conventional street addresses including Post Office boxes and rural routes, and transposed street addresses.
Value-Added Customer Intelligence
FineTune Data™ appends consumer demographic data to your records, which enables you to create more accurate customer profiles. Experian® maintains data on 95% of US households, including marital status, date of birth, income range, presence of children, home ownership, employment and other census data. With FineTune Data™, you get the advantage of value-added data, and can create your own rules and parameters to leverage this information.
More Move Updates
Nearly 40% of Americans who move every year do not notify the United States Post Office of their new address. The cost of these “lost” customers, including missed cash flow and costly mail rework, can be devastating–particularly for high-volume mailers.
FineTune Data™ helps you find and reconnect with lost customers by tapping into the powerful Experian® database. It features a move-forward algorithm to offer 10 years of move history and identify new addresses of recent movers. Whenever the move history is available, you’ll be able to pinpoint new addresses instantly.
Lower Returned Mail Costs
FineTune Data™ helps you reduce the cost of returned mail. By combining the strength of matching technology with the power of the Experian® consumer database, FineTune Data™ improves mail deliverability and helps you eliminate many return mail expenses, including:
- Wasted printing and postage
- Extra mail handling
- Needless customer service calls
- High-cost remails
Greater Customer Satisfaction
With correct name and address information, your customers will receive more accurate and timelier communications. And with the value-added demographic data, you can create highly-targeted and personalized customer communications, which helps you do a better job of up-selling and cross-selling across all customer touch points.
In-house Security and Confidence
As an in-house solution, your valuable customer data will remain under your control at all times.