Generalized Selection Plus™ Features and Benefits
Advanced Targeting Capabilities
Generalized Selection Plus™ performs targeted selections that can help you maximize the success of your direct marketing initiatives. Now you can:
- Perform multiple selection tasks in combination with Nth record selections, AND/OR logic, and user-defined limits
- Apply ZIP Code demographics and other ZIP Code directory information to name and address selections
- Match files or consolidate name, address, and other customer data
- Eliminate intra- and inter-file duplicates thereby creating representative, unbiased test samples
User-Defined Data Manipulation
Generalized Selection Plus™ offers a wide range of powerful functions for selecting and manipulating data:
- Field Selection: Select records against constants and/or against fields on an input file, whether the fields are in numeric or character format
- AND/OR Logic: Combine criteria for selection using AND and OR connectors
- Selection and Manipulation Operations
- Numeric, non-numeric test
- Add, subtract, multiply, divide on character or numeric fields
- Pack, unpack
- Move data to and from work areas
- Intra-file/inter-file duplicate detection
- Duplicate elimination/counts
- Nth Name Selection. Perform selections on an entire set of functions and/or on a particular function within a set of functions.
Statistical Reports & Response Analysis
Generalized Selection Plus™ generates summary-level statistical reports that allow you to key-in on attributes, such as product and buyers by ZIP Code or state. This intelligence provides a powerful tool that allows you to conduct profiling based on the total file as well as the response files. These reports make it easy to analyze response rates by geographic or demographic characteristics to determine which segments of a file are under or over performing.
Integrated Data Workflow
Generalized Selection Plus™ comes with Dispatcher4™, providing you the flexibility to manage all of your data quality and direct mail applications through a single user interface. Dispatcher4™ delivers the power of the Pitney Bowes Group 1 solutions in a Microsoft Windows environment, offering you end-to-end control and simplicity.
Dispatcher4™ provides the flexibility to manage jobs ranging from a single application, to those incorporating multiple Group 1 solutions or third-party technologies. Built-in Wizards and online help make it easy to administer any task, from job set-up and processing to results analysis.
Range of Platform and Operating Systems
Generalized Selection Plus™ supports a variety of platforms and operating systems, including:
- Unix
- Windows
- iSeries