Featured White Paper
The Data Quality Ball
Andy Hayler, Associate Analyst, Bloor Research describes our Data Quality offerings.
CDQ Platform Features and Benefits
One Linked, Corrected and Consolidated View
The CDQ Platform applies sophisticated matching algorithms to identify potential duplicate records or relationships between records—based on names, addresses or any other type of customer information—so you can:
- Link members of the same household to a single account
- Identify additional links between records by normalizing key data fields
- Create enhanced customer records from multiple data sources
Enhanced Data-Quality Performance
The CDQ Platform provides data cleansing, standardization and verification of addresses for over 220 countries. The technology employs advanced pattern matching and powerful data manipulation functions that enable data to be separated into its appropriate components.
Leading-edge Functionality
The CDQ Platform provides a high degree of flexibility and control in determining how to link or merge duplicate records. You can select individual fields based upon their source, recency, value or other criteria as desired. This approach lets you create the most accurate and complete record from any collection of customer information. Advanced features include:
- Duplicate resolution algorithms
- “What if” previews that allow you to test defined processes in advance
- Detailed reporting that captures results of the matching process
- Flexible data flow definition that supports conditional flow and “Plan B” matching attempts.
Customizable Business Processes
Using our revolutionary Enterprise Designer, you can define a customer business process catered to the unique characteristics of your data and your business. Rules-based matching and user-defined dictionaries enable you to customize processes to your specific needs.
Flexible and Scalable for Batch and Real-Time Processing
The CDQ Platform offers a single solution for both batch and transactional systems that provides consistent results across any implementation. The scalable architecture leverages distributed systems and multiple processors to support millions of transactions per hour.
Transformation Modules
The CDQ Platform offers flexibility and economy through its transformation modules. This modular approach allows users to add and remove components based on current needs and future requirements. The currently available transformation modules consist of:
- Universal Name Module — breaking down strings of data into multiple fields, thereby standardizing data elements with greater accuracy.
- Universal Addressing and Address Now Modules — offering address standardization and validation tools to improve data accuracy, enabling greater postal discounts while ensuring timely mail delivery.
- Data Normalization Module — ensuring consistent terms are employed across a given domain by identifying, extracting, and standardizing any data element.
- Advanced Matching Module — matching records between and within input files, providing a powerful rules-based engine to identify unique products, locations, and customers.