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Data Quality Management Considerations in Master Data Management Structures
Learn about the continued intransigence of corporate data quality problems and how such data quality issues can be resolved within the MDM and CDI implementation context.
CDQ Platform Data Normalization Module
The Data Normalization Module, part of the Customer Data Quality Platform, helps you establish and apply rules consistently. This module identifies, extracts, and standardizes any data element–ensuring consistent terms across a given domain–enabling you to generate the uniform data essential to managing customer relationships effectively.
The Data Normalization Module provides you with:
- Pre-populated Industry Terms — Select from a dictionary of pre-populated terms, making it easier to set rules to govern industry terms, company name derivatives, nicknames, and business terms.
- User-defined Domains — Easily create and maintain standards and dictionaries for any domain, including product names, branding elements, and business-specific terms.
- Multi-level Standardization — Standards include changing full words to abbreviations and vice versa, transforming nicknames to full names, and correcting misspellings.
- Easy Comparisons — Create easy comparisons by using both unique IDs, for use with distinct records, and non-unique keys, which are shared by similar records.