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Data Quality Management Considerations in Master Data Management Structures
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CDQ Platform Advanced Matching Module
The Advanced Matching Module, part of the Customer Data Quality Platform, offers unrivaled matching capabilities. This module matches records between and within any number of input files, giving you a powerful rules-based engine to identify unique products, unique locations, and unique customers. You can consolidate records, eliminate redundant activities, and improve communications.
The Advanced Matching Module provides you with:
- Flexible Matching Options — Selects the most appropriate match level. Combines deterministic algorithms with probabilistic rules to eliminate false positives–giving you the confidence to merge and consolidate records based on your business needs.
- Robust Capabilities — Defines criteria and determines matches on data by selecting from pre-defined rules and best practices in areas such as name-address matching, householding, and firm matching.
- Sophisticated Name and Address Matching — Identifies matches using sophisticated algorithms. These algorithms engage in complex consumer address issues with options to match either on a household or individual basis.
- International Knowledgebase — Compares records against referential data, including millions of name variations across 110 cultures. Considers different spellings and nicknames based on country of origin (e.g. Michael, Mikhail, Mykolas) to identify duplicates.
- Best-of-breed Consolidation — Provides the highest degree of flexibility and control in determining how to link or merge matched records. Creates the most accurate and complete record from any collection of customer, product, or entity information.
- Full Range of Business Applications — Deploys in real time or runs in batch mode. Identifies matches or suppresses duplicates while setting up sample runs, making it easy to validate rules and criteria before you execute an entire job.