Press Release
- Date:
- Friday, October 10, 2003
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Fingerhut Direct Selects Group 1
To Enhance Customer Data Quality
Group 1's Solutions to Provide Fingerhut Accurate Single Customer View by Validating And Consolidating Customer Information
Lanham, MD — Group 1 Software (Nasdaq: GSOF) today announced that catalog industry pioneer Fingerhut Direct has selected Group 1's data quality solutions to refresh and consolidate its customer data. Fingerhut, headquartered in Minnetonka, Minnesota, is a direct-to-consumer marketing company selling a broad selection of general merchandise via catalogs and the Internet. “Our customer database, which contains several million records, is Fingerhut's most valuable strategic corporate resource,” said Fin Sondergaard, marketing manager at Fingerhut. “We are currently integrating data from a wide variety of sources to develop a single view of each customer. This would be very difficult to accomplish without data quality software capable of providing us with accurate, consolidated customer information. Group 1's industry-leading technology gives us a foundation of actionable information that will be of tremendous importance as we grow the company.”
Fingerhut is utilizing Group 1's CODE-1 Plus to validate, correct and standardize customer address data. CODE-1 Plus provides accurate, on time delivery of correspondence and eliminates the operational costs associated with misdeliveries. Fingerhut has also licensed Delivery Point Validation (DPVTM)*, a CODE-1 Plus component that validates the accuracy of address data to the physical delivery point. This functionality enables users to determine whether an actual address exists, down to the apartment or suite number. Additionally, Fingerhut is using Group 1's Merge/Purge Plus to identify and eliminate duplicate customer records across multiple files.
“Leading organizations such as Fingerhut are increasingly utilizing data quality software to maximize the return from customer information resources,” said Bob Bowen, CEO of Group 1 Software. “By providing insight into its current and prospective customers, Group 1's technology will help Fingerhut develop more targeted marketing initiatives that can lead to lasting customer relationships.”
To learn more about Group 1's direct marketing applications and data quality solutions, visit the company's booth (#300) at the Direct Marketing Association's Annual Conference and Exhibition, October 12-14 at the Orange County Convention Center in Orlando, Florida.
About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of solutions that help over 3,000 organizations worldwide maximize the value of their customer data. Group 1 provides industry-leading technologies that allow businesses to cleanse and enrich their corporate data, generate personalized customer communications and integrate and deliver data across the enterprise. These technologies are essential components of enterprise applications including customer relationship management (CRM), enterprise resource planning (ERP) and business intelligence systems. Founded in 1982 and headquartered in Lanham, Maryland, Group 1 offers solutions utilized by leaders in the financial services, banking, GIS/mapping, retail, telecommunications, utilities, insurance and other industries. The company's customer base includes such recognized names as Charles Schwab, Entergy, GEICO, L.L. Bean, QVC, Siemens, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About Fingerhut Direct Fingerhut Direct is a direct to the consumer marketing company selling a broad selection of general merchandise. Products are marketed through catalogs and the internet to millions of consumers nationwide. For more information visit www.fingerhut.com.