Press Release
- Date:
- Monday, July 07, 2003
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Merkle Direct Marketing Expands
Use of Group 1 Software's Technology
Long Time Group 1 Customer Optimizes Client Service With Group 1's Direct Marketing Applications
Lanham, MD — Group 1 Software (Nasdaq: GSOF) today announced that long time customer Merkle Direct Marketing has contracted for expanded use of Group 1's core direct marketing applications. Merkle Direct Marketing, Inc. is a leading provider of information-based database marketing services. Group 1's direct marketing applications help businesses ensure the accurate, on-time delivery of mailings, thereby increasing response rates and customer satisfaction.
"Group 1's applications, which we have utilized for over fifteen years, are a key component in our ability to provide quality data solutions to our clients," said Larry Bettinger, vice president of programming and development at Merkle Direct Marketing. "Our growing business needs, coupled with our longstanding satisfaction with Group 1's core address data quality solution, have led us to integrate the Group 1 technology into a wider array of our customer-facing solutions."
“We are most pleased that Merkle has chosen to expand its utilization of our direct marketing software,” said Bob Bowen, CEO of Group 1 Software. “For over two decades, leading organizations such as Merkle have relied on Group 1 to enhance target marketing effectiveness and customer relationships while maximizing postal and operational savings.”
Merkle is using Group 1's solutions to reduce mailing costs by standardizing addresses, validating postal codes and maximizing postal discounts for client marketing campaigns in the United States and Canada. Additionally, Group 1's technology is used to turn address data into practical and powerful information by appending geographic data to customer addresses.
About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of software solutions for data quality, customer communications management and direct marketing applications. Group 1's software systems and services enable over 2,000 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as Charles Schwab, Entergy, GEICO, L.L. Bean, QVC, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About Merkle Headquartered in Lanham, Maryland, Merkle Direct Marketing, Inc. has delivered high-quality information-based database marketing services to clients across the United States for more than 30 years. By applying database marketing strategies and unparalleled database infrastructure to direct marketing programs, the company enables its clients to close the gap between marketing strategy and implementation, which can lead to significant improvements in new customer acquisition, customer retention, maximization and profitability. The company's services and solutions include strategic consulting, business intelligence, marketing knowledge center development and maintenance, analytical services, data products, list processing, mail production and response processing services. A privately held corporation, the company has over 700 employees and approximately 300 clients. For additional information, contact Merkle at (301) 459-9700, or visit: www.merklenet.com.