Press Release
- Date:
- Thursday, October 17, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Hertz Selects Group 1 Software's CODE-1 Plus International
To Enhance Effectiveness of European Marketing Programs
World's Largest Rental Car Company Licenses Group 1's Leading Global Address Data Quality Solution
Lanham, MD — Group 1 Software (Nasdaq: GSOF) today announced that Hertz Corporation has selected its CODE-1 Plus International solution to improve the effectiveness of its European marketing efforts. CODE-1 Plus International is the industry's most comprehensive address data quality solution, validating, correcting, and/or formatting address data for over 220 countries and dependencies worldwide. Headquartered in Park Ridge, New Jersey, Hertz operates from approximately 7,000 locations in more than 140 countries
With address data obtained directly from postal administrations worldwide, CODE-1 Plus International offers highly accurate, complete address information. CODE-1 Plus International is the only solution from a North American vendor incorporating the Universal Postal Union's (UPU) POST*CODE database, which contains postal information from all 189 UPU member countries.
"Our United Kingdom direct marketing campaigns would be more effective if we had less mail returned because of inaccurate or poorly formatted address data,” said Mike Hedrick, staff vice president of worldwide financial center operations at Hertz. “Group 1's CODE-1 Plus International relies on address data obtained directly from postal administrations worldwide, which helps cut down the amount of return mail. Hertz has been satisfied with Group 1's domestic CODE-1 Plus product, and we were comfortable that the technology in CODE-1 Plus International would help improve our direct marketing campaigns."
“A Group 1 customer for over a decade, Hertz has relied on our domestic direct marketing applications to enhance its target marketing initiatives,” said Bob Bowen, CEO of Group 1 Software. “We are pleased that Hertz will now utilize CODE-1 Plus International to optimize its marketing initiatives in Europe.”
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to validate the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence.
To learn more about Group 1's data quality solutions, visit the company's booth (#1818) at the Direct Marketing Association's 85th Annual Conference in San Francisco, October 20-22 at the Moscone Center.
About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of software solutions for data quality, marketing automation, customer communications management and direct marketing applications. Group 1's software systems and services enable over 2,000 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as Acxiom, AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company's Web site at http://www.g1.com.