Press Release
- Date:
- Wednesday, February 20, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Group 1 Enhances its Enterprise Data Quality Solution
With Informatica Data Integration Platform
Group 1 and Informatica Alliance Delivers Enterprise-wide Data Integration, Verification, Standardization and Augmentation to Provide an Accurate Consolidated View of Customer Interactions
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that it has entered into an OEM agreement with Informatica Corporation, the leading provider of enterprise analytic software. Under terms of the agreement, Group 1 will provide its customers with seamless integration to the world-standard Informatica Data Integration Platform. Consequently, organizations can quickly and easily integrate their mission-critical information with Group 1's Enterprise Data Quality (EDQ) solution, which incorporates enterprise-wide data consolidation, verification, standardization and augmentation to create an accurate single customer view. With a consolidated view of customer interactions across the enterprise, organizations can realize a greater return from marketing investments, enhance decision-making, and maximize customer lifetime value.
Informatica data integration technology features tremendous flexibility which will enable Group 1 to integrate a number of the most common e-business and operational data sources, including XML, Oracle, SQL Server, IBM, Sybase, NCR Teradata and legacy systems. Through this powerful data integration platform, Group 1's EDQ solution will enhance CRM and target marketing effectiveness by enabling organizations to make business decisions guided by accurate, timely intelligence.
"We're excited about partnering with Informatica to integrate their robust data integration technology with our powerful, scalable EDQ solution," said Bob Bowen, CEO of Group 1 Software. "This alliance will bring an unprecedented level of flexibility and performance to companies implementing customer-focused initiatives that require an accurate single customer view. We are especially pleased to be the first data quality software vendor to sign an OEM agreement with Informatica to embed its industry-leading data integration platform."
"This joint solution helps provide a foundation of accurate, quality data which is mandatory for successful CRM implementations and customer-centric applications," said Girish Pancha, senior vice president and general manager of Informatica platform technologies. "We are excited that Group 1 will be adopting our data integration technology as the foundation for their CRM-enabling software solutions and will be offering it to their customers and prospects."
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to ensure the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence.
Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company's Web site at http://www.g1.com.