Press Release
- Date:
- Tuesday, February 12, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Group 1's HotData Real-time Web Service Chosen by National Instruments to Enhance Customer Intelligence
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that National Instruments (NI) has selected its HotData services for verification and enrichment of customer data. NI has integrated HotData into its enterprise customer database to provide real-time business profiles and data quality services to increase the effectiveness of its cross-selling and up-selling initiatives. NI, headquartered in Austin, Texas, leverages commercial technologies, such as industry-standard computers and the Internet, to deliver customer-defined measurement and automation solutions. The company is utilizing the service to verify and update existing customer information including addresses, area code changes, and business profiles.
“We selected HotData because it integrates comprehensive customer information from multiple data sources, then delivers that information in real-time directly into our customer database,” said Alison Ferguson, manager of marketing operations at NI. “We are strongly committed to providing the best possible service to our customers, and HotData's enhanced customer intelligence helps us achieve this.”
“We are pleased to have been selected by NI to enhance the quality of their customer data, the foundation of any CRM program,” said Bob Bowen, CEO of Group 1 Software. “With the inevitable degradation of corporate information that occurs over time, organizations require solutions such as HotData that provide the highest possible level of data quality.”
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to ensure the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence. The HotData hosted service enhances CRM and e-business applications by delivering in-depth customer, prospect, and business information necessary for successful targeted marketing campaigns. HotData verifies, corrects and/or formats addresses for over 220 countries and dependencies worldwide, helping to ensure deliverability, provide substantial operational savings and enhance customer relationships. HotData also provides enriched business, demographic and geographic profiles, contributing to increased sales and customer loyalty through improved target marketing.
To learn more about HotData and Group 1's data quality solutions, visit the company's booth (#1739) at the DCI Customer Relationship Management Conference & Exposition in Chicago February 13-14.
About Group 1 Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, MCI WorldCom, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About NI NI leverages commercial technologies, such as industry-standard computers and the Internet, to deliver customer-defined measurement and automation solutions. Headquartered in Austin, Texas, NI has more than 2,800 employees and direct sales offices in more than 35 countries. NI increases the productivity of engineers and scientists worldwide by delivering easy-to-integrate software and modular hardware. For the past three consecutive years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.