Press Release
- Date:
- Monday, December 10, 2001
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
CRM Consulting Firm ANALYTICi Selects
Group 1 Software For Customer Data Quality
ANALYTICi Utilizing Group 1's Solutions to Provide Foundation of Accurate Data for Clients' CRM Implementations
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that consulting firm ANALYTICi is utilizing its customer data quality solutions in ANALYTICi's client engagements. Headquartered in New York, ANALYTICi is a leading consulting organization providing end-to-end CRM application strategy, hosted database marketing solutions, and customized multi-channel tracking systems in an effort to ensure ROI maximization.
ANALYTICi is a division of the FCB Group and part of The Interpublic Group of Companies, Inc. (NYSE: IPG), the largest organization of advertising agencies and marketing services companies in the world. The company combines a full range of marketing, technical and analytical disciplines to design, implement and evaluate data-intensive marketing programs. ANALYTICi's services create a single view of the customer and guide clients toward optimized corporate profitability. The company manages and measures the effectiveness of all customer interactions -- whether via the web, call center or traditional direct mail -- enabling its clients to manage customer relationships more effectively.
ANALYTICi is utilizing Group 1's CODE-1 Plus to provide address data quality by cleansing, validating and standardizing every element of an address. Group 1's customer data consolidation solutions, List Conversion Plus, Business Merge/Purge Plus, and Consumer Merge/Purge Plus, identify and eliminate duplicate records using a sophisticated algorithm tailored to name and address processing. With accurate, non-redundant customer information, ANALYTICi's clients can develop highly effective marketing campaigns that reach the most likely prospects, maximizing return on marketing investments.
"We're very pleased to have been selected by ANALYTICi to provide our leading customer data quality solutions for its clients' CRM initiatives," said Bob Bowen, CEO of Group 1. "With growing recognition that corporate data is the foundation of successful CRM and customer-centric business initiatives, organizations of all sizes are looking to Group 1 to ensure the accuracy of this most important information."
"We selected Group 1's enterprise-wide data management tools since they are easy to implement, manage and maintain," said Stephen C. Horne, ANALYTICi president. "These solutions have simplified the design, implementation and management of our customer data-warehousing solutions."
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to validate the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence.
Group 1 (booth #601) and ANALYTICi (booth #934) are both exhibiting at NCDM Winter at the Morial Convention Center in New Orleans, LA, December 9-11.
About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About ANALYTICi Headquartered in New York, NY, ANALYTICi 's global network of companies employs over 200 associates and consists of U.S. office locations in Chicago, San Francisco and Seattle, and an international presence in Hong Kong, London, Paris and Sao Paulo. Its services guide clients to maximized levels of profitability and optimized communication with customers at every touch-point. ANALYTICi's focus reflects the central role that new interactive and database technologies play in the integrated global marketing efforts of today. ANALYTICi is a division of FCB Group and part of The Interpublic Group (NYSE:IPG), the world's largest marketing communications holding company, with pro forma revenues in 2000 of approximately $7.2 billion. Foote, Cone & Belding Worldwide is one of the largest advertising agency brands in the U.S. and the world, with 2000 billings of $9.5 billion. For more information about ANALYTICi, visit the company's Web site at www.analytici.com.